Licensed aesthetician Kerry Benjamin tasked Bullet with creating a new identity and visual packaging system to launch her range of products. Born from her own firsthand frustration with skincare, Stacked Skincare provides a routine-ready approach with products and tools to repair, rebuild, and protect your skin. I chose clean and classic stacked letterforms to create a balanced logo mark. With a limited componentry budget, we settled on using silver to bring a uniform look to the bottles, jars, and boxes. A matte finish was applied to the labels and cartons which allowed for easy recognition of the logo and the product’s benefits.
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/80187702-f354-400f-840d-e750743053ba_rw_1920.jpg?h=33cdb0365b2e55d5bdb3f79de96b693c)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/69f1483e-72c9-478f-85b3-43266ed24f75_rw_1920.jpg?h=36c0ef9dc8d8b3192d279fa909003785)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/86c72b1e-8c78-41e8-a24b-3e4ae719b0f4_rw_1920.jpg?h=001d79b10c8e2e9fe690a6dee54a359a)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/d489a256-2334-4aa4-913c-1a7015524ab2_rw_1920.jpg?h=84e04ebbd2aa147a1d4ca5c4da38cf3b)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/db457ab4-181e-4031-a391-0df8e9168c4a_rw_1920.jpg?h=1b71d3616c31c5954bc20465a4ce82f2)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/b21c97da-2c6b-457d-a5a9-24ecacd7a906_rw_1920.jpg?h=f0eae547d1b3edb57ade5b03343a28d8)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/b1244d4f-ca94-431d-a798-dd305a7ec65e_rw_1920.jpg?h=967b2d40ef4753814247e6d85fc93c8c)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/4b0dcaa0-b05b-470e-8239-25d9f1a811c7_rw_1920.jpg?h=48c6fb4904ca47a10cbe847963a0e2ba)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/c03c5976-2502-44d6-a104-b60751dad389_rw_1920.jpg?h=e23cd6deea5e2076757ef6cef0dd4623)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/8898d17f-1288-48b5-b06d-33099a16cc79_rw_1920.jpg?h=4faddc2cb96314555d1096d60adf5bbc)
What I did:
Art Direction • Graphic Design • Brand Identity • Packaging Design • Photography