Licensed aesthetician Kerry Benjamin tasked Bullet with creating a new identity and visual packaging system to launch her range of products. Born from her own firsthand frustration with skincare, Stacked Skincare provides a routine-ready approach with products and tools to repair, rebuild, and protect your skin. I chose clean and classic stacked letterforms to create a balanced logo mark. With a limited componentry budget, we settled on using silver to bring a uniform look to the bottles, jars, and boxes. A matte finish was applied to the labels and cartons which allowed for easy recognition of the logo and the product’s benefits.
What I did:
Art Direction • Graphic Design • Brand Identity • Packaging Design • Photography