When I was approached by WEN® to refresh their iconic "Bamboo Green Tea" family of products in 2015, I had no idea that it would be the start of a long-running partnership. Wen produces a wide assortment of products that address everything from damaged, color-treated hair to essential, nourishing body butters and oils. Taking a holistic approach, WEN by Chaz Dean emphasizes that what we put into our hair and skin is as important as what we put into our bodies. Recently I designed their new logo alongside Chaz Dean's to help steer the brand into a continued path of growth.
What I did:
Art Direction • Graphic Design • Brand Identity • Packaging Design • Product Photograph
