Undercover Dreams is a self-care brand dedicated to creating a conscious conversation thru clean, nature-inspired products. Every product is created with the intention to plant seeds of positivity in your day so that you build a narrative that speaks to the Universal language of love. I was tasked to craft packaging that embodied and amplified that sentiment.
After an amazing first meeting with the brand's founder, I took inspiration from oracle cards to create three unique looks for a cleanser, moisturizer, and facial mask. These were not your every day “blah blah blah scrub or moisturizer”. The brand concept felt so centered and niche that we were determined to create a package that stopped you in your tracks. Each package contains a luxury product encased in a premium box that slides upward. The bottom insert then reveals a thoughtful mantra with affirmations inside and out.
Channeling a higher frequency, we found a way to stand out from the crowd through a collage of bold and eye-opening imagery. Crafted by hand, blessed with the healing powers of Love & infused with Sunshine, Undercover Skin Rituals sits on a new plane of existence.
What I did:
Art Direction • Graphic Design • Brand Identity • Packaging Design • Photography