Undercover Dreams is a self-care brand dedicated to creating a conscious conversation thru clean, nature-inspired products. Every product is created with the intention to plant seeds of positivity in your day so that you build a narrative that speaks to the Universal language of love. I was tasked to craft packaging that embodied and amplified that sentiment.
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/58285dce-bc2c-4806-ba41-1e09c9ccc5a9_rw_1920.gif?h=de9096f31185245a269a629708c451e5)
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![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/aa440ac2-cea9-41d3-92a7-b60436ddcc4f_rw_1920.jpg?h=80b0e4ba78dcf671ca6bc37f1d400426)
After an amazing first meeting with the brand's founder, I took inspiration from oracle cards to create three unique looks for a cleanser, moisturizer, and facial mask. These were not your every day “blah blah blah scrub or moisturizer”. The brand concept felt so centered and niche that we were determined to create a package that stopped you in your tracks. Each package contains a luxury product encased in a premium box that slides upward. The bottom insert then reveals a thoughtful mantra with affirmations inside and out.
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/89c9eae7-92c1-45a7-8954-49f0efe59e3d_rw_1920.jpg?h=be318e10601d213cb87e17cf1f559c0e)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/7b16ed56-308d-4ecd-808d-4c89bc758df8_rw_1920.jpg?h=c94b9f033e6dc2268bbf01f1fb8c1d2c)
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Channeling a higher frequency, we found a way to stand out from the crowd through a collage of bold and eye-opening imagery. Crafted by hand, blessed with the healing powers of Love & infused with Sunshine, Undercover Skin Rituals sits on a new plane of existence.
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/eb2800c3-77d9-428f-b5ce-494e3a587086_rw_1920.jpg?h=67944cd7946b40c5df50a31d36e18011)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/9651fda1-2c49-4527-b202-cbec34a1b074_rw_3840.jpg?h=aa1de48227244aacd304021cde5f0922)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/064ded3b-3e2b-4a56-9113-83af00ae571a_rw_1920.jpg?h=7de7c77b2dd9a98649696cc4e637febc)
What I did:
Art Direction • Graphic Design • Brand Identity • Packaging Design • Photography