"Tiyya" means “my love” in the Oromo language. Founded by Ethiopian-born refugees Owliya Dima and her daughter Meymuna Hussein-Cattan, the Tiyya Foundation is dedicated to celebrating pride, joy, and cultural expression through culinary arts, music, storytelling, and more.
Tiyya's goal is to create an inclusive space for refugees and undocumented immigrants, offering dignity and recognizing the value they bring to our communities while cherishing the diverse cultures they represent.
Partnering together, we delved into strengthening Tiyya's visual and verbal identity to better serve their community of clients and supporters. By honing in on their messaging, we sought to engage their audience with an optimistic expression as opposed to the often negative portrayal of the immigrant experience.
We developed content writing and social media assets to enhance their online presence. Focused on building and maintaining a strong and vibrant community, macro images of flowers and botanicals were placed after portraits to emphasize a sense of togetherness and cooperation that is essential for cultivating a healthy community.
What I did:
Graphic Design • Verbal Identity • Content Writing • Photography
