Go From Side-Hustle
to Standout Brand
I help beauty and wellness founders move with purpose.
For over 25 years, I’ve helped brands land on shelves at Sephora, Ulta, and Target — and now I’m bringing that experience to founders who want their brand to look too legit to ignore.
THE PROBLEM
Your brand deserves better than “good enough” design.
Most founders don’t have a brand problem. They have a clarity problem.
Your product is great… but the visuals, the messaging, and the vibe don’t yet match the level of your vision.
Your product is great… but the visuals, the messaging, and the vibe don’t yet match the level of your vision.
Common signs your brand is holding you back:
Packaging isn’t telling a clear story
Visual identity feels disconnected
DIY design is slowing your growth
Customers scroll past you because they don’t “get it”
The Promise
Standout brands don’t happen by accident.
Your visuals, message, photography, packaging all need to work together. When everything is aligned is when your brand becomes impossible to ignore.
A cohesive brand gives you:
Trust
Recognition
Desire
INTRODUCING THE GROOVE METHOD
My signature branding process built from decades of real-world packaging and identity work.
G - Groundwork
Get clear on your audience and what makes you impossible to ignore.
R - Rhythm
Sharpen your positioning so your message feels natural - not forced.
O - Own It
Develop a visual identity that actually reflects your brand values.
O - On-Shelf Ready
Packaging designed to sit confidently next to top-tier brands.
V - Visual Direction
Photography, typography, color, and mood - all aligned.
E - Execute
A brand system you can use consistently everywhere.
WHAT YOU GET
A complete brand system built for hair care, beauty, and wellness founders who want to look established, premium, and intentional.
→ Full brand identity system
→ Packaging design for retail & DTC
→ Clear messaging and voice
→ Art direction + visual moodboards
→ Logos, social media assets, templates, stationary
→ A cohesive brand system ready to use instantly
Who This Is For
Perfect if you’re a beauty or wellness founder who:
Wants a brand that looks as good as the product you created
Needs clarity, confidence, and direction
Wants packaging that actually sells
Doesn’t want to waste months on guesswork
Values experience from someone with 25+ years in the industry
RESULTS
Brands I’ve helped stand out on shelves
Ready to get your brand moving with purpose?
If you’re done with the DIY phase and you’re ready for a brand that finally reflects your vision — let’s talk.
No pressure. No sales pitch.
Just a real conversation about where your brand is and where you want it to go.
Just a real conversation about where your brand is and where you want it to go.
Why work with KYLE?
Agency-level work, without the agency price
25 years of hair care and beauty design minus the overhead, middlemen, and markups.
25 years of hair care and beauty design minus the overhead, middlemen, and markups.
Clear, simple communication
No jargon, no theory overload. Just straight talk and smart design decisions.
No jargon, no theory overload. Just straight talk and smart design decisions.
The right kind of experience
Decades of packaging and brand identity work
Decades of packaging and brand identity work
All the right connections
I know exactly what I'm good at, and I'll bring in trusted copywriters, photographers, and developers, printers, and labelers when needed.
I know exactly what I'm good at, and I'll bring in trusted copywriters, photographers, and developers, printers, and labelers when needed.
A creative process built for results
We’ll dig into your goals, your audience, and the gaps holding you back. From there, we shape a look that feels aligned and connects instantly.
We’ll dig into your goals, your audience, and the gaps holding you back. From there, we shape a look that feels aligned and connects instantly.
I began my career training under Richard Runyon, designer of iconic trademarks like Federal Express, and later found my footing in the hair and skincare industry with brands such as Got2B and L.A. Looks. After twenty years of creating identities, packaging, and systems for companies big and small, I now focus on crafting bold, vibrant, strategic design that helps businesses stand out and stay memorable.
Kyle DeSean Johnson — Brand & Packaging Designer
© 2025 All Rights Reserved
© 2025 All Rights Reserved