Nonprofit founder and recent CNN Hero Meymuna Hussein-Cattan wanted Bullet to develop an identity and brand guidelines for her private consulting business. Tapping into her values of social justice, arts, and the celebration of culture, I was excited to bring in design elements that felt warm and calming with a down-to-earth feeling. Inspired by nature, I created a clean and minimal geometric mark that was organic and could easily be applied to web and social media assets.
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/e9aaa982-0cf1-4136-aec1-f0f3d3fddcc8_rw_3840.jpg?h=0fd3a75e97c6d6137a7fa178c3d38070)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/5f125439-ab31-4c17-982c-668a17b1baf6_rw_3840.jpg?h=e16176f3e4ec48cd13a0a40aaaa04cac)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/1cdc88bd-814b-44b6-bce8-03cc73df5874_rw_3840.jpg?h=559d5a3752e5dacb6ec4285e64804734)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/f9e1e46a-f500-41d0-8e2d-bf6ffae1e8eb_rw_3840.jpg?h=0562b9b728fda7992b47f9fb44436285)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/9244c0e3-0198-4384-ad84-e446e5570966_rw_3840.jpg?h=5c06adab9fcc39a84e30758d0c24278b)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/a3387f9e-65f2-4a08-b064-a2814047e8ea_rw_3840.jpg?h=8eff48f0e5d0f5566ebfe69925294ff9)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/cd9b596d-a4c0-46f7-9525-9dd12e1f49ea_rw_3840.jpg?h=c9863c339f283d807ae46a1f0babd7f9)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/5d0f576a-96f3-403e-9224-032d2293c377_rw_3840.jpg?h=5785757c392d3a617dd703a3ba768543)
![](https://cdn.myportfolio.com/de68d6c8-553c-4cf9-a83c-a0bf11ad88f5/e27abb9f-6e0a-466c-9b5a-82ae6e94051f_rw_3840.jpg?h=25cc9bd22ec6e951acd3c01a151d8fb4)
What I did:
Art Direction • Graphic Design • Brand Identity • Brand Guidelines • Photography